A
AI Accelerator
Facebook & Instagram Ads Strategy

The complete paid ads playbook for $500/day.

Three campaigns. Five ad scripts. A 72-hour testing protocol. A week-by-week scaling ladder. Everything you need to go from zero to $500/day net profit.

$150/day
Starting budget
72 hrs
First data point
3–5 wks
To $500/day
<$50
Target CPA
The Funnel

5 steps from cold stranger to paying customer.

01

Cold Ad

CPM: $8–15

45–60 sec video. 3-second hook stops the scroll.

02

Sales Page

CVR: 2–4%

Long-form page. One decision: buy or leave.

03

$97 Checkout

AOV: $97

Gumroad. Instant digital delivery in 60 seconds.

04

$197 Upsell

Take rate: 30%

One-click upsell. 30% of buyers say yes.

05

Retargeting

CPA: $20–35

Separate campaign for page visitors who didn't buy.

Campaign Structure

Three campaigns. Total budget: $150/day.

01

Cold Traffic — Awareness & Conversion

Objective
Conversions (Purchase)
Audience
Small business owners, 35–55, US/CA/AU/UK. Interests: Business Software, Productivity, Entrepreneurship, AI Tools.
Creative
Ad Scripts #01 and #02. Run both simultaneously as separate ad sets.
Note
Do not touch for 72 hours after launch.
$100/day
Budget
02

Lookalike — Scale

Objective
Conversions (Purchase)
Audience
1% Lookalike Audience built from your buyer list. Exclude existing buyers and email subscribers.
Creative
Ad Scripts #03 and #04. These convert better with warm-ish audiences.
Note
Launch in Week 2 once you have 50+ buyers.
$25/day
Budget
03

Retargeting — Hot Traffic

Objective
Conversions (Purchase)
Audience
Everyone who visited the sales page but did not purchase in the last 30 days.
Creative
Ad Script #05 (The Objection Crusher). Shorter, punchier, addresses hesitation directly.
Note
Launch once you have 500+ page visitors.
$25/day
Budget
Ad Scripts

Five scripts. Test them all in week one.

Full scripts are in the Ad Scripts PDF. Below are the hooks — the first 3 seconds that determine whether anyone watches.

01
The Time Audit
"Quick question for small business owners — how many hours did you spend last week on tasks AI could do in seconds? Most owners I talk to say 10 to 15 hours. Every week. I put together a complete toolkit that gets those hours back. $97. Link in bio. 30-day guarantee."
AwarenessTalking Head · 45 sec
02
The Competitor Threat
"Your competitors are already using AI. While you're manually writing emails and scheduling posts one by one — they're automating all of it with tools that cost less than lunch. This toolkit shows you exactly what they're doing. $97. Instant download."
AwarenessText Overlay + VO · 30 sec
03
The Math
"$150/day in ads. 3 sales at $97. One $197 upsell. That's $488 gross, $338 net. Every day. This toolkit shows you how to build that system — product, funnel, ads, automation — all done for you. $97 today."
ConversionStatic Image + Copy
04
The Before/After
"Before: 12 hours/week on emails, posts, and follow-ups. Manually. One by one. After: 45 minutes. Automated. Done. The difference? 50 AI prompts and 10 automation workflows. $97. Everything included."
ConversionSplit Screen · 30 sec
05
The Objection Crusher
"You've seen this page. You didn't buy. I get it — you've been burned before. Here's what's different: if it doesn't work, you get every dollar back. No questions. No hoops. Just email us. $97. 30-day guarantee. That's the deal."
RetargetingTalking Head · 30 sec
Scaling Ladder

Week-by-week path to $500/day.

Week 1$100/day

Launch Campaign 01 with Ad Scripts #01 and #02. Do not change anything for 72 hours. Let the algorithm learn.

CPA < $80 = keep. CPA > $80 = kill.
Week 2$150/day

Kill losing ads. Increase budget on winning ad sets by 20%. Build 1% Lookalike from buyers. Launch Campaign 02.

Target CPA: $40–60
Week 3$200/day

Scale winning campaigns by 20% every 2–3 days. Launch Campaign 03 (Retargeting) once you have 500+ page visitors.

Target ROAS: 2.5x+
Week 4+$300–450/day

Scale to $300, then $450/day. Test 3 new hooks weekly. Launch Instagram Reels-only campaign with Ad Script #04.

Target: $500/day net profit