A step-by-step campaign setup guide. Spend $70 in week one to find your winning ad. Then scale it to $500/day net profit within 30 days.
At $10/day you are buying data, not volume. This structure gives you four data points simultaneously without spreading budget too thin.
Use Campaign Budget Optimization (CBO) so Facebook automatically shifts spend toward whichever ad set is performing better. Never manually split the budget at this stage.
Facebook needs 7 days and at least 50 events to exit the learning phase. Any changes before then reset the clock and waste your budget.
Do not touch anything. Let Facebook learn.
Note click-through rate. Do not make changes yet.
Wait for purchase data. Patience is the strategy.
Which ad set has lower CPA? Which hook has higher CTR?
Scale by 20% every 2–3 days once ROAS is confirmed above 2x. Never increase budget by more than 20% at once — larger jumps reset the Facebook learning phase.