Facebook Ads Campaign

From $10/day to
$500/day.

A step-by-step campaign setup guide. Spend $70 in week one to find your winning ad. Then scale it to $500/day net profit within 30 days.

$10
Day 1 budget
4
Ads to test
7
Days to first data
30
Days to $500/day
Campaign Structure

One campaign. Two ad sets. Four ads.

At $10/day you are buying data, not volume. This structure gives you four data points simultaneously without spreading budget too thin.

Campaign (CBO)
AI Toolkit — Cold Traffic — $10/day
Ad Set A
SBO Interests
Ad A1: The Time Audit
Ad A2: The Competitor Threat
Ad Set B
Entrepreneur Behaviors
Ad B1: The Time Audit
Ad B2: The Math

Use Campaign Budget Optimization (CBO) so Facebook automatically shifts spend toward whichever ad set is performing better. Never manually split the budget at this stage.

Setup Guide

Follow these steps in order.

The Pixel must be installed before launching ads. Without it, Facebook cannot optimize for buyers — it will only optimize for clicks, which wastes your budget.

  1. Go to Meta Business Suite → Events Manager
  2. Click Connect Data Sources → Web
  3. Select Meta Pixel → Get Started
  4. Name it: AI Accelerator Pixel
  5. Enter your website URL: aibizaccel-avndrgiy.manus.space
  6. Choose Install code manually and copy the Pixel ID
  7. Send the Pixel ID — it will be installed into the website header immediately

Also create these custom events: Purchase (fires on Gumroad thank-you page), ViewContent (fires on homepage), InitiateCheckout (fires on "Get Instant Access" click).

Testing Protocol

The 7-day rule: don't touch anything.

Facebook needs 7 days and at least 50 events to exit the learning phase. Any changes before then reset the clock and waste your budget.

Day 1–3
Launch all 4 ads

Do not touch anything. Let Facebook learn.

Day 3
Check CTR only

Note click-through rate. Do not make changes yet.

Day 4–7
Continue running

Wait for purchase data. Patience is the strategy.

Day 7
Full analysis

Which ad set has lower CPA? Which hook has higher CTR?

What to look for after 7 days

MetricGoodBad
CTR (Link)Above 1.5%Below 0.8%
CPCBelow $1.50Above $2.50
Cost Per PurchaseBelow $60Above $80
ROASAbove 1.5xBelow 1x
Scaling Ladder

$10/day to $500/day in 5 weeks.

Scale by 20% every 2–3 days once ROAS is confirmed above 2x. Never increase budget by more than 20% at once — larger jumps reset the Facebook learning phase.

PeriodDaily BudgetEst. RevenueEst. Net ProfitKey Action
Week 1$10/day$0–$97Testing phaseFind the winning ad
Week 2$30/day$97–$291$0–$100/dayScale winner 3x
Week 3$75/day$291–$485$100–$250/dayAdd retargeting
Week 4$150/day$485–$970$250–$500/dayAdd Lookalike audience
Week 5+$300/day$970–$1,940$500–$1,000/dayFull scale
Always Do This
  • Duplicate the winning ad set to scale
  • Keep the original running alongside the duplicate
  • Increase budget by 20% every 2–3 days max
  • Build a 1% Lookalike Audience from buyers
Never Do This
  • Edit the targeting of a winning ad set
  • Change the creative of a running ad
  • Increase budget by more than 20% at once
  • Turn ads on and off repeatedly